Shaping concepts into companies is what we love to do. We're just not cut for the traditional agency model; we've never been good at waiting for the call or the brief, so we chose the path of the design entrepreneur.

We don't sell design services – we choose opportunities where design-driven concepts might combine profit & purpose.

This is a summary of the ventures we've created with our ideas, work & capital.

CUARTOPLANO is a real estate development company focused in creating high quality urban environments. The firm's first project, Parque BarroBlanco, is a mixed-used neighborhood in Rionegro, one of Colombia's fastest growing cities. The 90,000 square meter development has been designed from the urbanism to the landscaping as one large, open park with more than 770 housing units, 3,600 square meters of office space, and 9,200 square meters of commercial real estate.

café retiro is devoted to crafting specialty coffees with the identity, character and flavours of a unique terroir — El Retiro, Colombia. Founded in 2009 as an independent co-op, this small company represents a new model for associated labour and regional brands, focused on customers who value the quality of an artisanal process from seed to roast. Besides roasted coffees, café retiro offers tourism, catering services & a complete gifts portfolio, all related to local coffee culture. A boutique brand with local roots and international reach.

Napkin creates beautiful books about technology's most relevant subjects — visual books that spark both the interest and the imagination of the general public. We explain the principles of software and the internet to people of all ages and backgrounds in a simple & unpretentious way, one napkin sketch at a time. Our first book, "Bitcoin on a napkin", was lauched to great success through Kickstarter, with more than 330 worldwide backers funding it over 200% of it's original goal. Two new Napkin titles are on the pipeline for 2018.

TUATU is a digital media brand focused on fashion, style & well-being, backed by celebrity journalist & TV-host Juan Carlos Giraldo. By combining Juan Carlos' knowledge and credibility with first rate design, technology and analytics, TUATU partners with brands to create multimedia content of superior performance. Our platform comprises five channels among web, social, video and email, reaching monthly more than 1,500,000 people, 90% of them women in Colombia.




Pivoted to become JGiraldoReporta

Open source experiment. No business model.

On demand concierge. Developed to beta, ran out of funding.

Medellin's first tech meetup. Ran between 2012–2014.

Content customization and drop shipping. Killed at prototype stage.

R&D Lab creating products and services for the public realm. 2013