You can't have specialty coffee without special people. The product range & packaging we designed for café retiro places the producer literally at the heart of the product. By creating a system with labels for each producer, every coffee features the face and story behind it. The product range can be modified or extended consistently over time with minimum means. Diversity & customization become possible while keeping the brand clean.

Client, 
café retiro

Services, 
Research,
Strategy,
Identity,
Product design,
Design management

Team, 
Daniel Gutiérrez

Year, 
2010 – Ongoing