The identity for makeitpersonal begins, like the product itself, with the idea of the highlight as a highly personal mark of customization. Once the basic wordmark is developed, a series of color palettes open the possibility of user customization. The name is placed within a series of messages, creating interplay between the typographic weights. A series of alternate emoji-versions of the logo were generated, each telling a micro story related to a song.

Partner, Federico Builes

Services, Design direction, Research, Strategy, Identity, Information design, Digital design, Implementation

Team, Daniel Gutiérrez, Federico Builes

Year, 2012