Our friend Federico Builes invited us to create an open-source experiment around music. A place for people to highlight and share songs, makeitpersonal used APIs to automatically fetch the lyrics to any song so users could create their own annotated version. Since the product relied heavily on the written word, we gave the typography and copywriting a particular focus on the overall interface and experience.

Partner, Federico Builes

Services, Design direction, Research, Strategy, Identity, Information design, Digital design, Implementation

Team, Daniel Gutiérrez, Federico Builes

Year, 2012