Webstripe's identity is born in the concept of connection. From naming to logo, all elements explore the ideas of overlapping, content timelines and web-based applications on which the product is centered. While the naming strategy is straight-forward, the wordmark plays abstractly with the empty space left by connecting elements at the corners. The colors, grid system and communications are kept minimal, underlying the idea of each stripe as a blank canvas.

Client, OV Ventures

Services, Research, Opportunity assessment, Strategy, Identity, Product design, Implementation, Project & Design management

Team, Daniel Gutiérrez, Federico Builes, Juan Felipe Arango, Juan Diego Estrada

Year, 2012 – 2014